Sales and Marketing Manager

Company: Bridgewater
Location: Castle Rock
Posted on: February 18, 2026

Job Description:

Job Description Job Description About Bridgewater Bridgewater: A Legacy Retirement Community is known for our warm, resident-centered "Personal Touch Culture." We strive to create an environment where residents, families, and team members feel valued and supported. We are seeking a driven and experienced Sales & Marketing Manager to lead occupancy growth, strengthen community partnerships, and represent our community with professionalism, compassion, and purpose. Compensation & Benefits Salary: $60-70k annually bonus potential Benefits: Medical, dental, vision, life insurance, and 401(k) with company match Supportive, team-oriented culture Professional development and long-term career growth opportunities Position Overview The Sales & Marketing Manager is responsible for increasing occupancy, managing the full sales cycle, and implementing strategic marketing initiatives. This role requires a high-performing sales professional who excels at relationship-building, closing sales, and delivering exceptional customer experiences from first contact to move-in. Key Responsibilities Respond quickly to inbound inquiries via phone, email, and web platforms. Conduct engaging in-person and virtual tours for prospective residents and families. Qualify leads, assess needs, and guide prospects through every step of the sales process. Maintain accurate, detailed records within the CRM system. Develop and execute sales strategies that meet or exceed occupancy goals. Build and maintain strong referral relationships with healthcare providers and community partners. Collaborate with the Executive Director and Regional Sales Director on marketing plans and outreach efforts. Support on-site events and external community activities to enhance brand visibility. Monitor competitive market trends and adjust sales approaches as needed. Qualifications Proven track record of sales success; senior living experience is preferred but not required. Excellent interpersonal, presentation, and communication skills. Self-motivated, goal-driven, and comfortable working independently. Skilled in building rapport with diverse audiences, including families, residents, and professional partners. Proficient in using computers and CRM systems. Thrives in a fast-paced, customer-focused environment. If you're an ambitious sales professional looking to make a meaningful impact while representing a mission-driven senior living community, we invite you to apply and join the Bridgewater team. Job Posted by ApplicantPro

Keywords: Bridgewater, Loveland , Sales and Marketing Manager, Sales , Castle Rock, Colorado